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START HERE · WHY THE DEMAND EXISTS

Before there is a yield, there has to be someone who needs the home.

This market was not created by investors. It exists because England has more households in housing need than ever, are legally required to help them, and the homes they need are in short supply. Here is the story in six steps.

01 THE NEED 02 THE DUTY 03 THE COST 04 THE NEXT STEP 05 THE OPERATOR 06 WHAT IT MEANS FOR YOU
WATCH THIS CHAPTER · VIDEO 07 · 1:35 Housing need
01
THE NEED

Housing need in England is at a record high.

At the end of March 2026, more households were living in than at any point on record, and the number is still rising.

135,580 households in temporary accommodation 1 Record high · up 3.6% in a year
177,530 children among them, in 86,460 families 1
EACH HOUSE = ABOUT 1,000 HOUSEHOLDS · SAGE = THE 3.6% RISE IN ONE YEAR
1.3mhouseholds on council waiting lists 2At 31 March 2025, up around 1% in a year
Behind every number is a household waiting for somewhere stable to live, often for months, sometimes for years.
02
THE DUTY

Councils are required by law to find these households a home.

This is what makes the demand different. It does not start with the private rental market; it starts with councils' to households in housing need. The duty does not switch off when rents or house prices move.

A household in housing needApproaches the council for help
The council has a legal dutyIt must help, whatever the market is doing
It needs a suitable homeToday, too often, that means temporary accommodation
03
THE COST

Temporary accommodation is costing councils more every year.

Council spending on temporary accommodation rose by a quarter in a single year. Without action, it is projected to climb further by the end of the decade.

2024/25
ACTUAL 3 £2.84bn
2029/30
PROJECTED 4 £3.9bn
+25%rise in council spend in a single year (2024/25) £3.9bnprojected annual bill by 2029/30 without action
Good-quality, professionally managed move-on homes are part of how that pressure is relieved.
04
THE NEXT STEP

Transitional housing: a stable home on the way to independence.

Safe, ordinary houses for eligible households who need somewhere stable while they move towards greater independence. Residents are typically placed on standard 12-month and stay 18–24 months on average.

A finished kitchen-diner in a refurbished Myshon home A real home, not a hostel room.
WHO TYPICALLY LIVES IN THE HOMES
On a council housing waiting listWaiting for a long-term social home
Working, or seeking workBuilding towards independence
Moving on from supported accommodationReady for a home of their own
Where the housing income comes from: for eligible residents, funded by the and administered by local authorities.
05
THE OPERATOR

Councils need partners who can deliver compliant homes at scale.

With costs rising, councils look for compliant, professionally managed homes that give households a stable next step. Myshon's referrals team works with local authorities and support providers to place eligible residents.

~80placements per weekBy Myshon's referrals team
99%historical *600-unit sample, 12 months
~1 wktypical void*Departure to next placement
100%rent collection*Across the stated sample

At the same time, private landlords face more rules than ever: abolished, penalties of up to £40,000 and C required by 2030. Running homes for this need is specialist work. See how the responsibility moves to the operator →

06
WHAT IT MEANS FOR YOU

From housing need to investor income.

  1. 01Housing need
  2. 02Local authority demand
  3. 03Suitable residential property
  4. 04Myshon referrals & placement
  5. 05Occupancy
  6. 06Housing income
  7. 07Investor income

Demand here is created by housing need, not the private rental cycle.

Income still depends on each home being occupied and well run, and on eligibility and funding rules, which is why Myshon's referral pipeline and operating record matter. Target returns and income are not guaranteed.

Sources and notes

1 MHCLG, Statutory homelessness in England: January to March 2026. 2 MHCLG, Local Authority Housing Statistics 2024–25. 3 MHCLG, Revenue outturn: housing services 2024–25 (as reported by Shelter, Sept 2025). 4 Local Government Association analysis, March 2026. Figures are for England. * Myshon Occupancy Analysis, 600 units over 12 months (May 2025). The house grid is an illustration of scale, rounded to the nearest 1,000 households.

NEXT · CHAPTER 1The idea: property you own, income you can see
NEXT STEP

Own the property. Understand the income.

Request the property pack for a home you like, and we introduce you to an independent broker or IFA who walks you through the numbers. No obligation.